Wow! It is so hard to find an article from a credible source
about a particular company that uses RSS feeds in the workplace to communicate
to employees and potential consumers! But after literally hours of searching I
found an article about how Natasa Lucic, an employee communicator and intranet
content manager at Motorola, did research to find out the best way to
circumvent this problem.
Lucic believes that using things such as RSS feeds and
microblogs can greatly cut down on the information overload that many business
employee’s experience. She has several suggestions on the best ways to
implementing these communication tools effectively.
Get Manager Support:
First of all, it is important to have support from upper
level managers in the workplace. The best way of implementing new communication
tools is to get managers on board and help employee’s with the transition.
Deliver More Effective
Training:
No matter how great a communication tool is, it won’t work
if people don’t know how to use it. Have training seminars on the new tools and
explain to employee’s why and how they should use them, and they will most
likely chose to do so.
Acknowledge the E-mailers:
No matter the emphasis you place on new ways of
communicating, there will still be those who prefer to use e-mail. E-mail is
still a very effective way of communication and if employees prefer it, as
opposed to newer channels, don’t force them to change.
Here is the link to the article written on the “simply
communicate” website.
Thanks for reading!
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